Google Ads & Meta Ads agency · Delhi NCR

Ads that book rides, fill carts, stop thumbs, book site visits and ring phones.

AvenueX Ads plans, builds and scales Google Ads and Meta Ads for transport companies, fashion labels, real estate teams and growing D2C brands. Clean tracking, scroll-stopping creative, and budgets moved by margin.

We run ads onGoogle SearchShoppingYouTubeInstagramFacebookWhatsApp

About AvenueX

Fewer ads. Better ads. Every rupee accounted for.

AvenueX Ads is a performance advertising agency in Delhi NCR. We plan, build and run Google Ads and Meta Ads, and we report every result in plain numbers.

Precision
Tracking first. Spend second.
Transparency
Your accounts, your data, your billing.
Craft
Creative made for the feed it runs in.

AvenueX Ads · Delhi NCR

Services

Two platforms. One system.

Google catches people who are already searching. Meta finds people who didn't know they wanted you yet. We run both together, so you don't pay twice for the same customer.

Google Ads

Catch demand that already exists

SearchShoppingPerformance MaxDemand GenYouTubeDisplay
Best for
People already typing "airport cab near me", "linen shirt for men" or "3 BHK near metro"
We handle
Merchant Center feed, keyword and negative lists, enhanced conversions, brand and non-brand split
You see
Search terms that convert, cost per sale by product, and the impression share you lose to budget

Meta Ads

Create demand in the feed

Advantage+ salesCatalog adsReels & StoriesLead adsClick-to-WhatsApp
Best for
New collection drops, discovery, and bringing back people who left a full cart
We handle
Pixel and Conversions API, creative testing in batches, audience exclusions, frequency control
You see
Hook rate and hold rate per creative, cost per purchase, and new versus returning buyers

Under both platforms

The groundwork that decides whether the ads work.

  • Tracking & measurementGA4, Consent Mode, server-side events, offline conversions
  • Product feedTitles, GTINs, size and colour variants, margin labels
  • Ad creativeStatics, motion, UGC scripts and Reels edits
  • Landing pagesSpeed, offer clarity, policy pages that pass review
  • ReportingOne view of spend, revenue and contribution margin

Industries

Ads built for your industry.

Transport and fashion are our home ground. We also run ads for industries with clear ad policies, where good tracking and good creative decide the result.

Google · Call ad Lorry driving on a highway at sunset Cab driver using a phone for navigation Coach bus parked at dusk with mountains behind
Airport cabs · Delhi NCRFixed fares · Book 24×7
Call now
Core industry

Transport & logistics

  • Cabs and taxis, car rentals, bus and tour operators, packers and movers, courier and freight
  • Search and call ads for "cab near me", "truck on rent" and route keywords
  • Targeting by city, route and service area
  • Lead forms for freight, fleet and corporate travel quotes
  • Calls and WhatsApp bookings tracked as conversions

Our rule: the fare in the ad matches the fare at booking.

Meta · Catalog ad Woman in a burgundy coat holding shopping bags Mustard yellow joggers with white boots Rail of neutral-coloured clothes in a boutique
yourlabel · New season editFrom ₹1,299 · Free returns
Shop now
Core industry

Fashion & apparel

  • Shopping and Performance Max with a feed item for every size and colour
  • Catalog ads grouped by collection and price band
  • Reels built for drops, restocks and lookbooks
  • Budgets planned around end-of-season, festive and wedding sales
  • Click-to-WhatsApp for size help and COD confirmation

Our rule: the ad never sells a size you don't have in stock.

Google · Lead formModern white villa with a swimming pool
Skyline Residences3 & 4 BHK · Ready to move
Book visit

Real estate

  • Search for project, builder and locality keywords
  • Lead ads with instant WhatsApp follow-up
  • Site visits sent back as offline conversions

Policy: we follow Meta's Housing category and Google's housing rules where they apply.

Meta · Collection adDiamond halo ring on a black stand
The Halo CollectionCertified diamonds · 18K gold
View

Jewellery

  • Catalog ads with price ranges and metal filters
  • YouTube and Reels for gifting seasons
  • Long retargeting for high-ticket pieces

Policy: purity and hallmark claims match the product page.

Instagram · Reels adMakeup brushes, lipstick and compact powder on a beige background
The Everyday Kit6 essentials · Cruelty-free
Shop now

Beauty & skincare

  • UGC-led Reels and creator ads
  • Shopping for hero products and bundles
  • Repeat-purchase audiences by refill cycle

Policy: no medical claims and no misleading before-and-after images.

Google · ShoppingLiving room with a mustard armchair and a floor lamp
Mustard Accent Chair₹18,900 · Free delivery
Shop the look

Home & furniture

  • Shopping with room and material labels
  • Carousel and collection ads for styled rooms
  • Demand Gen for new launches

Our rule: freight cost for bulky items goes into the target ROAS.

Google Maps · Local adPlates of grilled food with salad and chillies
Open now · 1.2 km away★ 4.5 · Grill & bar
Reserve

Restaurants & cafés

  • Local search with location assets
  • Reach ads around your outlet or delivery zone
  • Table bookings by WhatsApp or call

Our rule: the ad radius matches your real delivery zone.

Meta · Lead adStack of books with an apple, alphabet blocks and crayons
Free demo classThis Saturday · Limited seats
Sign up

Education & coaching

  • Search for course and exam keywords
  • Lead ads and webinar sign-up funnels
  • Lead quality scored before we scale

Policy: no guaranteed-job or guaranteed-income claims.

Google · Call adElectrician in a hard hat working on a fuse box
Electricians near youSame-day visit · Fixed prices
Call now

Local services

  • Electricians, salons, cleaning, repairs, interiors
  • Search with call assets and lead forms
  • Calls over 60 seconds tracked as leads

Our rule: every lead traces back to a keyword or an ad.

Bus ads, in detail

How we fill seats, route by route.

User acquisition for bus operators works route by route. We match each ad to a real route, a real departure and a real fare. Then we bring riders back for the return trip.

  1. Step 1 · Discover

    Spark the trip

    Meta Reels and Stories for long weekends, festivals and hill-station summers.

    "Manali this weekend?"

    We watch: hook rate, cost per click

  2. Step 2 · Search

    Win the search

    Google Search and call ads for every route, city and boarding point.

    "delhi to jaipur bus tonight"

    We watch: cost per booking by route

  3. Step 3 · Install

    Get the app booked

    Google App campaigns and Meta app ads optimised for the first booking, not just the install.

    Install → first ticket

    We watch: cost per first booking

  4. Step 4 · Return

    Book the way back

    Retargeting and WhatsApp reminders for return trips and repeat riders.

    "Jaipur → Delhi, Sunday?"

    We watch: repeat booking rate

delhi to jaipur bus tonight
Sponsored Yyourbushttps://www.yourbus.in › delhi-to-jaipur Delhi to Jaipur AC Sleeper Bus | Book from ₹699 Departs 10 PM daily from Kashmere Gate. Live bus tracking. Free cancellation up to 6 hours before departure. Pick boarding pointSeat mapGroup booking Call to book · 24×7
Coach bus with its lights on at dusk, mountains behind
Yyourbus · Sponsored
Manali this weekend?Volvo AC sleeper from ₹1,299. Departs Friday 6:30 PM.Book your seat

Example ads. The brand, routes, fares and timings are placeholders.

Route board · last 7 daysSample data
RouteDepartsSeats filledCost per bookingAction
Delhi → JaipurAC sleeper22:0092%₹148Scale
Delhi → AmritsarAC seater20:4585%₹159Scale
Delhi → ManaliVolvo sleeper18:3078%₹212Scale
Delhi → DehradunAC seater23:1564%₹176Test new hooks
Delhi → LucknowAC sleeper21:0041%₹305Fix fare and creative

Budget moves each week to the routes with the best seat fill and the lowest cost per booking.

One campaign per route

Each high-demand route gets its own keywords, ads and budget, with the route name in the headline.

Real fares, real departures

Fares and timings in the ads match the booking page. Sold-out departures stop showing.

Catch last-minute searches

"Bus tonight" and "bus tomorrow" searches get call ads and boarding points near the searcher.

Plan for the travel calendar

Budgets rise before long weekends, Holi, Diwali, summer holidays and wedding season.

Installs that book

App campaigns optimise for the first ticket. An install without a booking does not count as a win.

Riders who come back

Past riders get return-trip and festival reminders on Meta, Google and WhatsApp.

We send bookings, seats and route back to Google and Meta as conversion values, so every report shows cost per booking for each route.

Fashion ads, in detail

What makes a fashion ad sell.

We check these six things on every fashion creative before it goes live on Meta. The same product then shows up on Google Shopping from the same feed.

YyourlabelSponsored
Ivory crochet knit poncho on a wooden hanger

Hand-knit. Made to layer.

Crochet Knit Poncho · Ivory₹1,499
★ 4.6 from 312 reviews on yourlabel.comDelivery in 3–5 days · Free returns in 7 days
Shop now

Example ad. The brand, price and review figures are placeholders.

  1. 1

    A hook in the first second

    Movement or a bold line on frame one. People decide fast in the feed, so the first frame carries the whole ad.

  2. 2

    The real product at the real price

    Pulled from your catalog, so the price in the ad matches the price at checkout. A mismatch gets products disapproved.

  3. 3

    Colour options on show

    Colours in the carousel, sizes in the feed. When a size sells out, the feed drops it and the ad stops showing it.

  4. 4

    Proof you can stand behind

    Reviews from your own store, quoted exactly. No invented ratings and no fake countdown timers.

  5. 5

    The policy line

    Delivery time and return window, stated plainly. Customers look for it, and so do ad reviewers.

  6. 6

    One clear action

    "Shop now" lands on that exact product, in that colour. Not on your home page.

The same feed on Google Shopping

Example listings
Ivory crochet knit poncho
Yourlabel Crochet Knit Poncho, Ivory, Women's₹1,499yourlabel.com · Free delivery
Mustard yellow joggers
Yourlabel Fleece Joggers, Mustard, Unisex₹1,799yourlabel.com · Free delivery
Red graphic sweatshirt
Yourlabel Graphic Sweatshirt, Red, Women's₹1,999yourlabel.com · Free delivery

Brand+Product+Material+Colour+Gender or size= a feed title that matches real searches

Process

From first call to steady scale.

Five steps, in this order. We don't increase spend until the tracking is right.

  1. 1Week 1

    Audit

    Account structure, conversion tracking, Merchant Center health, wasted search terms and creative fatigue.

  2. 2Weeks 1–2

    Fix tracking

    Meta Pixel and Conversions API, Google enhanced conversions, GA4 events and Consent Mode.

  3. 3Weeks 2–3

    Build

    Feed clean-up, campaign structure, audiences and the first batch of creative.

  4. 4Weeks 3–6

    Launch & test

    Controlled budgets through the learning phase. We test hooks, offers and formats against each other.

  5. 5Ongoing

    Scale & report

    Weekly reviews and a monthly report. Budget moves to the products and ads with the best margin.

Break-even ROAS calculator

Know your floor before you spend.

A 3× ROAS is profit for one brand and a loss for another. Enter your numbers to see the return you need to break even, and the most you can pay for one order.

Contribution per order = price × margin × (1 − return rate) − price × fees − shipping × (1 + return rate)
Break-even ROAS = price ÷ contribution
The calculation runs in your browser. Nothing is sent.

₹
%
After product cost
₹
Per order, one way
%
%
Fashion often runs 15–30%
% of revenue
Break-even ROAS2.58×
Target ROAS3.47×
Most you can pay per order₹699
Where one order's money goes₹1,800
ROAS zonesLoss · Thin · Profit
Break-even
Target
0×8×

How we work

Clear terms before any spend.

You own every account

Ad accounts, pixels, Merchant Center and data stay in your name. We work with partner access that you can remove at any time.

Ad spend goes to the platforms

You pay Google and Meta directly from your own billing. Our fee is separate and shown on every invoice.

A written quote first

After the audit you get a written scope and fee. Nothing starts until you approve it.

Reports you can read

A weekly check-in and a monthly report on spend, revenue, return rate and margin.

No long lock-in

Monthly engagement with 30 days' notice to stop. Read the refund and cancellation policy.

Policy first

We check ads and landing pages against Google and Meta advertising policies before launch.

What we don't do

  • Guarantee rankings, ROAS or a sales number
  • Buy fake reviews, followers or engagement
  • Advertise products that platform policies prohibit
  • Share one client's data with another
  • Use "cloaked" landing pages or misleading claims
  • Hold your accounts or creatives back if you leave

FAQ

Questions brands ask first.

Something else on your mind? Send us a message.

Do you guarantee results?

No. Ad results depend on your product, price, stock, website and market, and on platform auctions that nobody controls. We commit to a clear plan, clean tracking, honest reporting and fast decisions.

Who owns the ad accounts and the data?

You do. We ask for partner access to your Google Ads, Merchant Center, Meta Business portfolio and analytics. If you stop working with us, you remove our access and keep everything.

What ad budget do we need?

Enough for each campaign to collect steady conversion data. Meta's learning phase, for example, needs about 50 optimisation events in 7 days. We size the plan to your budget in the audit and tell you plainly if it is too small.

Do you run ads for cab, bus and logistics companies?

Yes. We run Search and call ads for bookings, lead forms for freight and fleet quotes, and local ads by city and route. Before launch we check that the fares, service areas and licences in the ads match what you can deliver.

How do you handle real estate ads?

Where Meta's Housing special ad category applies, we declare it and plan around its limits on age, gender and location targeting. On Google, we follow the housing rules for personalised ads where they apply. We also check project approvals and price claims before launch.

Do you make the creatives?

Yes. We write hooks and scripts, design statics and edit Reels. We can also brief your photographer or creators, or work with assets you already have.

How soon will we see results?

Tracking fixes show up in the data within days. Campaign performance usually takes four to six weeks to read with confidence, because the platforms need time to learn.

What do you need from us to start?

Access to your ad and analytics accounts, your margins and return rates, your stock and sale calendar, and one person who can approve creatives quickly.

Contact

Get your free ad audit.

Share a few details. We reply within one business day with next steps.

Office
Delhi NCR, India
Hours
Monday to Saturday, 10:00 to 19:00